We cover topics and issues related to connecting brands with young audiences

Kids Corp, the martech company specializing in the U18 segment and families, continues to disrupt the market with technology and innovation.

YouTube Kids is an application designed for the youngest audience, created with the idea of providing a safe environment for children to navigate easily and enjoyably. This is how YouTube presents its content platform tailored for those under 13 years of age.

The communication and marketing industry is in a constant process of evolution with the arrival of new technological tools and web platforms. This is the case of metaverse enabling a world of opportunities to create immersive experiences with customers.

Addressed in resolutions by the Statute of the Child and Adolescent and by industry bodies such as Conar, the advertising approach generates debate in the communications environment.

Minors mainly consume social networks, streaming series and online games.

In Latin America, the advertising market for children and young people is estimated at some 300 million dollars.

Research firm KidsCorp finds that kids are increasingly preoccupied with digital safety coming out of a year when quarantines and lockdowns still dominated global social habits.

A Kids Corp report found that nearly nine out of ten children and adolescents in the region watch streaming content.

Kidstech company Kids Corp, born in 2015, currently owns two technological tools through which it reaches more than 100 million children and adolescents in Latin America: Kite and Askids.‍ Kite is the first U18 advertising platform, which allows brands to make advertising investment more efficient with the kidsafe technology stack, unique in the world.

This activity seeks to be regulated by the States, with global standards of data privacy and secure communication for this segment.

A Kids Corp guide shows the relationship and preferences of subgroups for brands, as well as the strength of the online environment in their habits and choices.

Kids Corp announced the launch of a new e-learning platform that will offer exclusive courses for the U18 industry. Kids Corp University announced its first four interactive courses, which can be accessed online and free of charge.

In a one-on-one interview with Forbes Argentina, Demian Falestchi, CEO of the company, talks about the expansion of the company in the region, the obstacles that companies have to impact a youth target and how KidsCorp helps to overcome them with innovation, technology and knowledge.