It´s no coincidence that Ricardo Wako was appointed as the Country Manager & Head of Sales in Brazil for Kids Corp, the martech company specializing in the U18 segment.
Throughout his career, he has worked for companies such as Hasbro and Mattel, and served as a product manager for the children's product lines of Johnson & Johnson and Doritos. He has also worked with the ABC Group, Semp, Novartis, and Odonto Company.
A children's advertising campaign deeply moved him and provided the certainty of the career path he wanted to pursue. It was a masterpiece by the then DM9, signed by Nizan Guanaes and Erh Ray.
With a degree in Business Administration from FGV/EAESP and an MBA from the University of Bath/United Kingdom, the executive has extensive experience in the marketing and advertising industry.
Kids Corp is the leading marketing platform for the under 18 market. With offices in New York, Mexico City, São Paulo, Buenos Aires, and Montevideo, Kids Corp transforms the way organizations plan, execute, and measure strategies for children, teenagers, and their parents by providing the most comprehensive marketing solutions backed by patented technology and expert teams.
Over 500 companies, including Hasbro, Kellogg's, Warner Media, Disney, Nintendo, Netflix, Mattel, Pokémon, and Lego, use the company's data-driven solutions to understand, innovate, and engage with millions of children, teenagers, and parents.
In this video, produced and edited by Other Filmes, the Kids Corp executive reveals the campaign that motivated and inspired him to pursue a career in Marketing and Advertising.
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