Digital Advertising Platform | Kite

Designed to efficiently connect with kids and teens in the programmatic ecosystem on their preferred platforms.

The first SaaS advertising platform to connect with U18s audiences

Kite allows advertisers and agencies to plan, deliver, optimize, and measure campaigns efficiently, ensuring the highest standards of privacy in a programmatic ecosystem that simultaneously connects all their preferred platforms, such as YouTube, mobile apps, CTV, and Roblox.

Simple: self-managed global platform that connects brands to all the content kids & teens consume.

Efficient: unique segmentation and targeting solution (age, passion points, country...).

Compliance: with COPPA, GDPR and LGPD.

Creative: the most innovating formats.

Inventory

Kite integrates the preferred and highest quality content that kids and teens consume and interact with 100% safe content, aligned with the values of each brand.

+80K

Compliant apps

+100K

Indexed channels

+150

Experiences with billboards

AI supported on multiple data sources

Kite helps brands to efficiently plan, deliver, optimize and measure campaigns, making sure the highest privacy standards are met through the audience’s favorite contents, platforms and formats.

Kite's algorithm works with artificial intelligence and is fed by millions of data points through 3 main sources:
1) behavioral and declarative data
2) contextual and semantic data
3) historical performance data

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Behavioral data

Integrated with Kite, Askids (our dataplatform) understands the behavior of 84,000 households in 7 countries through behavioral tracking of devices and declarative surveys.

Contextual data

• Contextual Technology.
• Direct integrations to publishers.
• 3rd Party aggregators (e.g. Pixelate).
• Human team for content moderation.

Performance data

Historic record of thousands campaigns across hundreds of advertisers, in dozens of countries, improve the predictability of our AI algorithm.

Privacy by design, a guarantee for brands, agencies and creators

The ads served through Kite include the "safe ad" seal, which ensures that a campaign and its creativities comply with safety and privacy protection standards. From bid request to ad delivery, we prevent the collection and/or completely filter any personal user information, guaranteeing the highest standards of compliance.