Kite integrates the preferred and highest quality content that kids and teens consume and interact with 100% safe content, aligned with the values of each brand.
AI supported on multiple data sources
Kite's algorithm works with artificial intelligence and is fed by millions of data points through 3 main sources:
1) behavioral and declarative data
2) contextual and semantic data
3) historical performance data
Integrated with Kite, Askids (our dataplatform) understands the behavior of 84,000 households in 7 countries through behavioral tracking of devices and declarative surveys.
• Contextual Technology.
• Direct integrations to publishers.
• 3rd Party aggregators (e.g. Pixelate).
• Human team for content moderation.
Historic record of thousands campaigns across hundreds of advertisers, in dozens of countries, improve the predictability of our AI algorithm.