Every brand trying to reach kids, tweens and teens is pushed into one of two compromises. Neither was built for this audience. Both are invoiced at full price.
Age filters retrofitted after the fact. With no behavioral signal under 18, age is inferred from proxies that can't tell a six-year-old from a sixteen-year-old.
7 of every 10 dollarsnever reach the intended audience.
One platform, one channel, one format, one age band. Contextual activation only, duplicated cost across vendors, and data that stays fragmented.
Five contracts, five reports,no traceability.
A market structure problem, not a campaign problem.
Every other solution
Read the full argumentWe don't identify the child. We profile the placement.
Most of the market has one of the three. Kidscorp runs all three on the same data, which is why the plan and the report reconcile at the end.
250K+ households tracked since 2021, kids, tweens, teens and parents, in quarterly waves across seven markets. Declared behavior, never device IDs.
The data layerReach across every screen, YouTube and CTV, apps and games, with Smart Bidding pricing each impression against eleven years of U18 campaigns. No PII, ever.
The delivery layerU18-native formats built on segment-level resonance, validated against the U18 content model before a single impression is served.
The creative layerFive steps. One proprietary loop. No PII, ever.
The same platform, the same data, the same proof at the end. What changes is who has their hands on it.
Your team runs the agentic platform directly: reach planner, campaign builder, inventory controls and live analytics, with onboarding and support behind it.
You bring the brief, we bring the muscle. Our U18 team builds, paces and optimizes end to end, with full visibility in flight.
True on either path
Every dollar traceable to who it reached, by age, down to the individual placement, in your own dashboards, on your own schedule.
Approved trackers, your naming conventions, your reporting destinations. Nothing in your workflow has to change.
You can't train predictive models on data you don't have. And nobody has 11 years of compliant U18 data except Kidscorp.
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