U18 Radar: first-hand data, not inferred.

The AI-powered data platform that reveals what kids, teens and their families do, like and say.

Talk to our data team See how it works
U18 DSP · U18 Radar
200K+surveys in households with U18 children across the Americas
7markets: Mexico, Brazil, Argentina, Colombia, Chile, Peru and the U.S.
4continuous trackers on one data stack.
20M+data points.

The data comes from the U18 audience itself.

It isn't inferred from an adult's device: it's collected directly from kids & teens.

Collected from U18s
With parental consent
With strict quality controls in every wave

No step in the chain collects personal data from minors. COPPA, GDPR-K, LGPD and ESOMAR in every market. Compliance isn't the value proposition: it's the entry requirement.

A girl and her dad answer a U18 Radar survey together on a tablet, sitting on their living room couch

Four proprietary trackers, one data stack.

They cover seven markets, with national, regional and socioeconomic-level readings.

radar.kidscorp.tools

Available through four ways to query the data

The conversational agent

Ask in natural language and it answers from the right tracker.

Question catalog

Organized by topic and tracker, to search and filter.

Market reports

Ready-to-use readouts by country or category.

Industry trackers

Continuous tracking of entertainment and toys.

The impact on investment.

Waste doesn't start at the buy: it starts with how the audience was defined.

7 out of 10 dollars

of ad spend aimed at under-18s never reaches the audience.

Reaches the U18 audience Lost on audiences outside the target

U18 Radar is the first step toward efficient investment.

The Kidscorp Loop is the cycle that takes a U18 campaign from understanding to measurement.

  1. 1

    Understand

    U18 Radar

    The audience is defined with proprietary evidence.

  2. 2

    Plan

    U18 DSP

    The DSP projects its reach within the audience.

  3. 3

    Create

    Creative Studio

    Creative is produced for that audience.

  4. 4

    Deliver

    U18 DSP

    Omnichannel delivery across YouTube, apps and Roblox.

  5. 5

    Measure

    Reporting

    The report measures at placement level.