Kids Corp, the martech company specialized in the U18 segment, concludes 2023 with an 80% growth in its business results in Latin America, the United States, and EMEA.
"After nine years of uninterrupted growth, making significant investments and incorporating the best talent, we have managed to consolidate the first marketing technology stack for the U18 segment, providing the best solutions for clients such as Lego, Mattel, Disney, Warner Media, Hasbro, Universal Pictures, Kellogg's, Spin Master; and partners such as IPG Mediabrands, Omnicom, WPP, among others. We are proud to present the most sophisticated U18 martech stack globally today. Our technologies continue to generate global adoption: Kite is the first all-in-one Demand-Side Platform (DSP) to reach U18 audiences, and Askids is the first data and insights platform, which in 2023 has already analyzed over 200,000 families regarding their habits, tastes, preferences, and behaviors," highlighted Demian Falestchi, CEO of Kids Corp.
The launch of the self-service version of Kite in 2023 marked a total change in how advertisers and advertising agencies can effectively, securely, and compliantly target campaigns through U18 audiences' favorite content on their preferred platforms such as YouTube, video games, and metaverses.
The data and insights from Askids continued to have a significant impact and value for Kids Corp's clients.
"Through our proprietary data, AI usage, and our team of experts' analysis, we launched Shopper & Brand Tracking in the Toys and Entertainment categories, providing a deep understanding of brand, product, and category performance in each market," emphasized Gastón Stochyk, VP of Data & Integrated Services at Kids Corp.
Furthermore, Kids Corp's technology is supported by expert teams that provide services such as media management, research, digital studio, and strategy and innovation.
"In 2023, we continued to lead in the development of brand experiences in metaverses like Roblox and Fortnite. Adidas, Nesquik, Bilz & Pap, and ChocoWOW, among others, trusted Kids Corp for the creation of their own games. The consolidation and growth of virtual spaces have positioned metaverses as the new social network. Therefore, we continue to bet on innovation, and we can affirm that Kids Corp is the company with the talent and best skills in strategy, development, execution, and analysis within that field in the region," declared Nicolás Cáceres, Head of Strategy & Innovation.
In addition to the company's growth and the widespread adoption of its solutions, Kids Corp continued to work on empowering everyone in the industry.
"The impact of the content, reports, documents, and value-driven reports created in 2023 had a significant effect on the development and knowledge of industry professionals. It gives us great satisfaction to help more than 15,000 people who work in brands, agencies, and media every day through our knowledge and expertise in this segment," said Pablo Durañona, Head of Marketing & PR at Kids Corp.
Kids Corp ends the year with a team of more than 80 talents distributed in the United States, Brazil, Mexico, Argentina, Colombia, and Uruguay.
"This year, we continued working to improve the quality of service to our clients. For this, it was essential how each collaborator embraced the Kids Corp culture and integrated it into their daily lives to achieve the goals set at the beginning of the year. The opening of our new offices in Buenos Aires, the continuous training of the entire team, and the pursuit of innovation at every step allow us to continue streamlining scalability to become the #1 company in the world in this segment," added Hernán Ratinoff, COO of Kids Corp.
At the beginning of the year, Kids Corp was selected by Endeavor as one of the technology companies with the greatest development potential in the region for its ScaleUp program, generating a significant impact on the organization and anticipating an excellent 2023.
"Looking ahead, we face exciting challenges for 2024. We have an ambitious plan: to continue significantly evolving the skills in our technological stack and the offering of our services, now with a 100% global focus," concluded Falestchi.
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