A Kids Corp report found that nearly nine out of ten children and adolescents in the region watch streaming content.
While some were already present before the pandemic, the health contingency generated greater competition among streaming platforms. During 2020/2021, conglomerates such as WarnerMedia, Disney and Paramount launched their own site or application with their exclusive original content, and in some cases, targeting a specific niche audience.
Against this backdrop, kidtech Kids Corp presented a report that analyzes the consumption of these channels among children and adolescents, through its Askids research division. According to the survey, the boom in this sector is due to the impulse given by the new generations.
Relevance of streaming platforms in the region
According to the study, in Latin America, 86% of people under 18 years of age watch series and/or movies via streaming. In countries such as Colombia and Chile, this percentage rises to 90%, while Peru has the lowest figure: 70%.
It should also be noted that this segment of the population spends an average of 11 hours a week watching the content found on these channels. With 83% penetration, Netflix leads the region, followed by YouTube (71%), Disney+ (40%) and Amazon Prime (31%).
In terms of the most popular genres, adventures are at the forefront with a 51% preference. There is also interest in humor (45%), superheroes (42%) and action (38%). At the same time, it is worth mentioning that 85% look for information in different media about their favorite series and movies.
How is the link between brands and children in streaming?
The survey states that content drives purchases in 7 out of 10 children and teenagers, being a great opportunity for licensed products. In this aspect, clothing, toys and books are in the top 3 of the most chosen categories.
The countries where most official merchandising of various productions is purchased are Argentina (71%) and Colombia (70%). The lowest percentage was found in Brazil (60%). The report also points out that this behavior decreases with age.
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