Metaverses with infinite opportunities for brands

Martina Pera
4
min
May 10, 2024
Metaverses with infinite opportunities for brands

The metaverse is an unlimited virtual universe where U18s currently spend at least an hour a day immersed in these spaces, creating, playing and socializing with other children from anywhere in the world.

6 out of 10 children play video games.

Several platforms are consolidated as part of the metaverse, but there are two giants that are recognized not only for their popularity but also for being the meeting point between children, teenagers and brands: Roblox and Fortnite.

Brands can use both platforms to connect with their audience depending on their objectives. Are you looking for quick impact and immediate recognition? Fortnite is the ideal option. Do you prefer to maintain long-term valuation by generating continuous interaction? So, Roblox is the key platform. But now, what are the main differences between the two?

Roblox, with 216 million monthly active users, has established itself as a virtual space where children play and have fun, while becoming the new social media for brands. In this metaverse, brands can interact with their target audience by creating unique experiences. Furthermore, through long-term strategies and actions, they can keep these spaces updated, incorporating new content and allowing their audiences to immerse themselves in the values ​​of their favorite brands.

Users who play on Roblox will have their own Avatars, which they can dress to their liking through clothing that is available to buy in stores within the same platform, or through the collection and exchange of both collectible and editing objects. limited (UCG) that different brands can offer within the game.

Roblox is the most efficient platform for retaining players.

When choosing touchpoints, brands have to take into account the popularity of Roblox, as 8 in 10 children between 6 and 18 years old are familiar with the platform and 44% of them currently play.*

For its part, Fortnite, with 237 million monthly active users, is a video game that began with a Battle Royale style and ended up evolving into different formats, including creative mode. This option is a type of game that is characterized by being completely customizable, being separate from the platform's traditional game formats. Within this modality, brands can create maps or "islands" where, through innovative and creative dynamics, they transfer their essence, forming a new, highly innovative point of contact.

Fortnite has a great reach in the adolescent segment - especially between the ages of 13 and 15* (up to 35) - and is ideal for carrying out impactful actions in the short term. Likewise, it has a restricted metric analysis - due to the limitations of the platform - and does not offer the possibility of incorporating traffic tools.

Roblox has a broader reach among boys and girls aged 9-12* and is perfect for long-term progressive actions, and it does offer implementation of proven and effective traffic strategies and comprehensive analysis of player behavior.


In conclusion, Roblox and Fortnite represent two potentially powerful platforms for brands, as long as they are leveraged correctly.

How much time do they spend on the platforms?

At Kids Corp, we specialize in developing experiences in these metaverses and have a deep understanding of the preferences and behaviors of the U18 segment in these virtual environments. Through our Metaverse Hub, we collaborate with brands to create and manage new virtual spaces, ensuring they creatively respond to their marketing objectives. Because of this, we have created unique experiences for various brands, such as the "X-Feras Speed ​​Race" game for Kacang in Fortnite, in addition to collaborating with Nesquik, Adidas, CCU and Pollo Campero, among others, in Roblox. By working as a team, we can explore these emerging platforms and establish critical links between the target audience and the brand.

*Source: Askids, The U18 Data & Insights Platform

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