In an eight-year journey, Kids Corp continues to evolve in the market as a leading startup in the U18 segment, with a commitment to empower those who are part of the kids, teens, and families ecosystem.
Kids Corp was born as a startup with a bold vision: to fill the information gap about the U18 segment in an ever-changing digital world. The company ventured into the world of data as part of the services it offers, believing that information is a transformative force for organizations as long as the importance of knowing what to communicate and having the ability to understand how and why is taken into account.
Considering the regulations that protect the privacy of minors, maintaining the anonymity of children while collecting information became a crucial priority. Kids Corp, alongside Askids, possesses a leading data infrastructure in Latin America and the United States, collecting more than 8 million data points annually, all under strict parental supervision to ensure compliance with COPPA, GDPR-K, and LGPD regulations.
Information has become the backbone of Kids Corp, enabling an understanding of U18 consumer behavior and habits, as well as brand consumption. The company works closely with organizations to develop products and execute effective campaigns targeting this segment.
With the data, approved strategies, and campaigns in place, they work through Kite, a technology that allows for cross-platform campaigns to connect with U18 in a simple way, integrating various platforms such as YouTube, Roblox, Connected TV, and Minecraft.
Kite is a secure platform that complies with the aforementioned regulations, ensuring the anonymity of the user exposed to the advertisement, in addition to its effectiveness due to the technology and segmentation model used.
Today, with one-third of Internet users being under 18, Kids Corp is in a position to shape the digital future of this generation. Their vision of becoming the leading global marketing platform for this segment is bold and promising.
They are taking their technologies to a more advanced level, always with the purpose of making the Internet a safe and enriching place for minors. Kids Corp is an inspiring example of how innovation and ethics can come together to make a significant difference in the digital age.
If you are looking for an innovative way to boost your marketing strategy and captivate your customers, Kids Corp offers valuable information and resources to seize business opportunities in the exciting U18 segment market.
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