TV vs Digital.

Link with U18 and consuption habits.

#5 facts to maximize digital presence and connect with U18. Capitalize and maximize your digital presence, understanding how kids & teens' consumption coexists between online and offline realms.
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Whats will you discover?

🚀  Young people are on YouTube every day, multiple times a day, dedicating between 30 minutes to 1 hour on average. This increases the likelihood of being impacted by advertising, as they are actively consuming content.

🚀  5 out of 10 children are fans of YouTube. This highlights the platform's relevance as a home entertainment space, containing the favorite series, shows, and movies for young people.

🚀  The potential reach with YouTube is 2.7 times higher and 4 times cheaper than YouTube Kids in Latin America, considering that from the age of 6, children migrate to YouTube.

🚀  When thinking about shoppers, YouTube remains the most consumed platform in all socioeconomic profiles, with a high emphasis, while open/cable TV channels are more consumed at lower socioeconomic levels.

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