10 Trends 2024,
U18 & Families

The preferences, tastes, and behaviors
of the U18 audience are changing.
Discover the trends we've identified
for this year by accessing unique data
and insights.
Download ebook

Whats will you discover?

🎯 Technology and data for U18 campaigns: The adoption of technology and data-driven solutions, in compliance with regulations, redefines digital marketing strategies for U18 audiences, ensuring effective segmentation in a changing regulatory landscape.

🎯 Data Privacy and laws: Increased awareness of data privacy drives changes in advertising targeted at U18s, underscoring the importance of adhering to regulations like COPPA to safeguard children's privacy and avoid penalties.

🎯 Metaverse and E-commerce: The metaverse emerges as a new space for e-commerce among U18s, offering opportunities for direct conversion strategies from platforms like Roblox and Fortnite.

🎯 Subscriptions and gaming: The growth of gaming platform subscriptions among U18s signals an upward trend, solidifying consoles as multifunctional entertainment hubs and providing opportunities for exclusive promotions.