The Most Powerful U18s Data & Insights Platform
Askids collects, processes and makes easily available thousands of data points and insights from kids, teens and their parents in the U.S. and Latin America.
Insights Portal
In-depth understanding of kids, teens and their parents
through continuous online measurement with systematic, user-friendly and actionable.
- 84K Kids & teens and their parents per year
- 4 questionnaires adapted to each day of the week
- National coverage with opening by region and SEL
- Tracking of digital behaviour in devices
Key Features
A 100% interactive, and self service platform. The simplest way toget the data!
Customize
filter the sample you want to analyzeUnderstand
the size of the sample
Categories
Kids, teens, parents, and family real time insights in more than ten categories such as Toys, Entertainment, CPG, time management & activities, top brands and favorite influencers.
Unique insights
divided by categoriesDynamic offer
new categories can be addedUnderstand
how the whole family behaves. How parents spend time with their kids.
Cross Table Tool
Bring the power of expert-level data analysis right to your fingertips. Create your own audience clusters and uncover hidden insights.
Have full control
over the data and make your own reportsDrag and drop
over the data and make your own reports
Reports
Our insights provide a detailed understanding of these key areas to help you connect with and engage this dynamic demographic.
Detailed Analysis
• By country, age, and genderSpecial Dates
• Children's Day, Christmas, Olympic GamesIndustries
• Entertainment, toys, CPG, among others
Brand & Shopper Tracking
To comprehend the performance of brands and competitors in the Insights Portal, incorporating automated data visualization
Toys and entertainment industry perception among the kids, teens, and parents across LATAM and the US,
- Main KPIs:
- • Drivers of purchase.
• Purchase journey
• Funnel: awareness, consideration, Use/Play, want more.
• Favourite IP’s .
Bespoke market intelligence deliveries for the U18 industry
Brand & Campaign health monitor
To understand the performance of the Brand’s top priorities on tailor made reports & tracking.
- Brand’s awareness.
- Campaign / Ad awareness
- Media in which there has been contact with the proposal
- Message delivered by the Ad
Purchase or Purchase intent of product
Core attributes of the brand
Business Intelligence
Consolidation of all data sources into a unified dashboard.
- Brand tracking: awareness, source of awareness
- Media spend by platform
- Competitive radar: most viewed YT channel, SVOD, Tiktokers
- Kids & Parents declarative and digital behavioral
1st party data: Google Analytics / Internal Business data.
2nd party data: Insights Portal & Kite.
3rd Party aggregators
Industry reports
Market intelligence for the U18 industry carefully crafted.
- Deep dive on kids & family behaviors
- Bi-monthly or quarterly presentations on topics of interest for the U18 segment, such as Metaverse, SVODs, Spent Power
- Reports associated with the main industry dates: Children's Day, Christmas, Back to School
Metaverse Research
Using virtual environments to gather valuable audience insights and preferences.
- Collecting audience insights that generate value for brands
- Innovative mechanics for researching preferences through interactive environments
- Assess specific research needs as part of a comprehensive marketing plan
