We help you tackle your brand
special needs

Our offer includes several research and reporting solutions to understand your audience better
and segment communications & content.

Brand & Shopper

To understand the performance of brands, franchises, and characters in the, entertainment,  toys and other industries among the kids, teens, and parents audience.

This journey through data is not just a passive observation but a proactive strategy, as brand tracking arms us with the insights needed to craft targeted and resonant strategies. In essence, it transforms raw data into a strategic playbook, enabling brands to not only stay relevant but to thrive in an ever-evolving landscape. Today, we unveil the power of brand tracking as more than a tool – it is the key to unlocking the full potential of our brand’s journey in the hearts and minds of our audience."
Main KPI’s

Drivers of purchase. Most-watched content: types and themes. Favourite IP’s characters

Aged 3 to 18 years and their parents. Connected to the internet. US & LATAM

Toys Tracking

LEGO, Barbie and Hot Wheels are the leader brands
with higher top of mind and playing level

Entertainment Tracking

YouTube, Netflix and Hulu, the VODs with
the strongest link to U18s