Nowadays, Kids interact with technology at earlier stages and find themselves increasingly involved in the digital world: online games, social networks, news sites and many other experiences.
The Online Advertising Ecosystem was not conceived for the Digital Natives generation. Traditional platforms work with Data compilation systems which, in many cases do not comply with the Children's Online Privacy Protection Act (COPPA). Under this circumstances, digital native audiences are completely fragmented, Making it impossible for advertisers to reach them.
Kids Corp adPlatform is based in real time contextual and semantic analysis, enabling advertisers to reach the Kids & Teens audience by different verticals (sports, celebrities, beauty, among others) in a much simpler and safer way, using all types of devices and formats.
Due to the significant decline of traditional media, such as TV, online experiences have become the most appropriate way to reach Digital Natives and to generate brand impact.
2.1 Time spent wactching TV declined in comparision with the 3 hours they used to spend in 2000.
60% watch TV via Mobile, Tablet or Laptop.
Source: Childwise Monitor report 2016.